This project was created for a client brief to design a playful, mermaid-inspired stationery collection packed with novelty appeal. The goal was to capture the magic and whimsy of an underwater world while ensuring the range felt trend-led, commercially viable, and engaging for the target audience. From shimmering holographic finishes to shell-shaped packaging and ocean-inspired colour palettes, the designs explored a variety of fun concepts that blended practical stationery with imaginative, play elements.